01 — ONE GAPILLUSTRATIVE EXAMPLE · NOT A REAL BRAND
GLOBAL
★★★★★ 4.8
Loved by thousands.
same product
JAPAN
☆☆☆☆☆ —
No Japanese reviews yet.
same product
A strong reputation doesn’t always travel with the brand.
Globally, thousands of reviews make this product feel trusted. In Japan, that reassurance is missing — so a proven brand can still feel unfamiliar.
The product didn’t change. The feeling of trust did.
Nothing here is a translation error. This is what a Japan Gap looks like: everything is correct, and something is still missing.
02 — WHAT CAN GET LOST?ELASTIC GAP
JAPAN
CLARITYDo they understand what this is?
TRUSTDoes this feel safe to buy from?
DESIREDo they still want it here?
CHARACTERDoes the brand still sound like itself?
LOCAL PROOFHas anyone here already chosen it?
WELCOMEIs this experience meant for them?
GAP
Translation is only one layer.
A Japanese experience can be technically correct — and still feel wrong. Correct Japanese is not the same thing as a brand that lands.
03 — METHODAI × HUMAN
AI finds signals.
SCAN
COMPARE
DETECT
STRUCTURE
Machines are good at finding candidates: what exists, what is missing, what differs from the global experience.
Humans feel the gap.
TRUST
WANT
NOTICE
QUESTION
Whether something feels trustworthy, desirable, or slightly off is not a signal. It is a reaction, and a person has to have it.
AI finds signals. Humans feel the gap.
EDITORIAL NOTE
We don’t claim one reviewer speaks for Japan. Human observations are signals, not universal truths — you’ll see what a real person in Japan noticed, and why it may matter.
04 — 60-SECOND JAPAN CHECKNO EMAIL REQUIRED
What might your Japan Gap be?
Four questions. No email required.
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SELECT ALL THAT APPLY
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Show my potential gap ⟶
YOUR POTENTIAL JAPAN GAP
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A POSSIBILITY DRAWN FROM FOUR ANSWERS · NOT A FINDING
← ANSWER AGAIN
WHY WE FLAGGED THIS
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WHAT IT MAY MEAN
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WHAT WE CAN’T KNOW YET
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We haven’t looked at your actual brand yet. That’s where the human part begins.
05 — HUMAN MINI GAPFREE DURING OUR EARLY REVIEW PERIOD
Want a real person in Japan to look?
A Japanese reviewer experiences your brand as a customer would — your site, App Store page, pricing, or purchase flow.
You’ll receive one meaningful Japan Gap — a real observation about how your brand comes across in Japan.
SUBMITTED
We’ve got it.
A reviewer in Japan will take a look.
If something stands out, we’ll send it to this email within a few working days.
TWO FIELDS
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NO SALES SEQUENCE
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06 — WHAT YOU’LL GETAN EXAMPLE OF WHAT WE MIGHT NOTICE
One gap. Finished properly.
Small in scope. Complete in thinking.
Sample Japan Gap
WHAT STOOD OUT
The Japanese typography feels noticeably less premium than the global brand.
WHAT WE SAW
On the Japanese homepage, the headline drops to a default system face. The line height tightens, and the weight contrast used throughout the global site disappears.
WHY IT CAUGHT OUR ATTENTION
Nothing is technically wrong. But the visual difference may change how the brand’s price and quality are perceived, before a single word is read.
ONE OBSERVATION · FROM A REVIEWER IN JAPAN · NOT A VERDICT
07 — WHAT HAPPENS NEXT?
If we find something worth exploring, we’ll tell you. If we don’t, we’ll tell you that too.
JAPAN GAP is early. We are still learning which gaps matter most to the brands that have them, so we are not publishing packages or prices yet.
If your Mini Gap points to something larger, we’ll say what a deeper review would involve, and you can decide from there.